For years, social media has been the go-to strategy for solopreneurs looking to build their businesses. But social media is a marathon. You can’t tweet an offer and watch the dollars flow in. First, you have to put in the work building trust, authority, and goodwill. Sound expensive? That’s where content curation comes in.
I know you’ve been slacking. I saw the shine in your eyes when you decided to head down to the bar on Friday night instead of slaving away over a hot laptop. Want to know what’s deadly to a solopreneur? Losing motivation.“Mercury is retrograde,” you told yourself. “This is totally normal. I’ll get back to making progress as soon as… Read more »
Hey. You there.Let’s do something stupid today.For science.
I want to be blunt: you’re probably in the process of failing right now, and it’s not for lack of effort, or intelligence, or appropriate caution, or luck. You’re just wasting a lot of time planning and not actually, well, doing anything.I know you. I know that you could take a Scrooge McDuck money-bath if you had only recycled the… Read more »
I want to talk about the reality of entrepreneurship – or at least of getting started with that whole “quit your day job and build your own empire” thing.About a year ago, when I moved to Albuquerque, I got on Tinder for the first time.Initially, I was just curious what all the fuss was about. But when I started matching… Read more »
What’s up, guys? I launched a Zazzle store yesterday. Do check it out and tell me what you think – it’s called Anthrapologist (Get it? Because it’s a pun? I slay me.)I’ve made 5 designs in the last 24 hours, plus there’s a couple older ones I made in 2014 the last time I got this ambitious (also in September –… Read more »
I’m thankful for my lack of perception.
Let’s talk about the time I was forced to define the problem with sub4sub culture. I was sitting at the kitchen table with Jessica, working on our promotional plan for Get Two Fit. She asked, “How do you get subscribers on YouTube, anyways? Like, do you talk to people and drop a link, or…?”I had trouble answering her because I still can’t… Read more »
He’s gone off the deep end. He used to post selfies on Instagram, sure, and once he tried to live tweet that episode of Pretty Little Liars because he thought it was a Thing that people do after watching a little too much of Donna in Parks and Rec. But now he’s really crossed the line.He started a YouTube channel.
In case you missed it, I was a guest on the Indie Intellect podcast and talked about why 2016 will be a major year for small YouTubers.I brought up a study that focused on smaller creators (1,000 – 100,000 followers) on Instagram and how they can be the most effective partners for brands due to high engagement and trust. We expanded… Read more »