Stop Committing These Content Curation Mistakes

Stop chasing away your social media audience and alienating your fans! This article covers four of the worst content curation mistakes your business is making.

For years, social media has been the go-to strategy for solopreneurs looking to build their businesses. But social media is a marathon. You can’t tweet an offer and watch the dollars flow in. First, you have to put in the work building trust, authority, and goodwill. Sound expensive? That’s where content curation comes in.

Get It Together: Because Mercury isn’t retrograde

Are you a solopreneur finding yourself losing motivation? Get it back in five minutes with these tips! We've still got time to make 2016 the best year ever!

I know you’ve been slacking. I saw the shine in your eyes when you decided to head down to the bar on Friday night instead of slaving away over a hot laptop. Want to know what’s deadly to a solopreneur? Losing motivation.“Mercury is retrograde,” you told yourself. “This is totally normal. I’ll get back to making progress as soon as… Read more »

Why You Will Fail (and what to do about it)

A clip from Morning Glory, which is a movie about Rachel McAdams being quirky and awkward and not realizing that boys like her because she's a workaholic.

I want to be blunt: you’re probably in the process of failing right now, and it’s not for lack of effort, or intelligence, or appropriate caution, or luck. You’re just wasting a lot of time planning and not actually, well, doing anything.I know you. I know that you could take a Scrooge McDuck money-bath if you had only recycled the… Read more »

I Cry, Sometimes, at Night: The reality of entrepreneurship

The reality of being an entrepreneur and the reality of getting started as an entrepreneur is that you're completely and totally fucked.

I want to talk about the reality of entrepreneurship – or at least of getting started with that whole “quit your day job and build your own empire” thing.About a year ago, when I moved to Albuquerque, I got on Tinder for the first time.Initially, I was just curious what all the fuss was about. But when I started matching… Read more »

New Shirt Designs Are Live!

An inspirational women's tank top that says "I am not an ornament."

What’s up, guys? I launched a Zazzle store yesterday. Do check it out and tell me what you think – it’s called Anthrapologist (Get it? Because it’s a pun? I slay me.)I’ve made 5 designs in the last 24 hours, plus there’s a couple older ones I made in 2014 the last time I got this ambitious (also in September –… Read more »

The Problem with Sub4Sub Culture

The problem with sub4sub culture: the most popular method of growing small YouTube channels quickly and gaining a following (that's ultimately under-engaged, under-appreciative, and generally not even in your niche).

Let’s talk about the time I was forced to define the problem with sub4sub culture. I was sitting at the kitchen table with Jessica, working on our promotional plan for Get Two Fit. She asked, “How do you get subscribers on YouTube, anyways? Like, do you talk to people and drop a link, or…?”I had trouble answering her because I still can’t… Read more »

How to Care for Your YouTuber

How to Support Your YouTuber: The good friend's guide to helping a social media-addicted friend to get his or her channel up and running (and hitting a million!) in no time.

He’s gone off the deep end. He used to post selfies on Instagram, sure, and once he tried to live tweet that episode of Pretty Little Liars because he thought it was a Thing that people do after watching a little too much of Donna in Parks and Rec. But now he’s really crossed the line.He started a YouTube channel.

How to Leverage a Small Following

leverage-social-media-following

In case you missed it, I was a guest on the Indie Intellect podcast and talked about why 2016 will be a major year for small YouTubers.I brought up a study that focused on smaller creators (1,000 – 100,000 followers) on Instagram and how they can be the most effective partners for brands due to high engagement and trust. We expanded… Read more »