Let’s talk about the time I was forced to define the problem with sub4sub culture. I was sitting at the kitchen table with Jessica, working on our promotional plan for Get Two Fit. She asked, “How do you get subscribers on YouTube, anyways? Like, do you talk to people and drop a link, or…?”
I had trouble answering her because I still can’t grasp how I’ve gotten the number of subscribers that I do have. Who knows why they click the subscribe button? I just know that they do sometimes, and other times they don’t. On really bad days, they get pissed off about something that I’ve said and unsubscribe, never to be heard from again (like yesterday’s video).
I explained my general process: engage with people, hope you rank for search terms (this happens more naturally when you’ve got an actual topic, like fitness, to focus on), ask them to subscribe and make subscribing easy.
“What do you mean by engage though? Like how do you engage?”
I thought back to when I first started – and exactly how many videos I’ve commented on during my time on YouTube.
“Well,” I started. “You kind of… just… watch other peoples’ videos and leave a comment. And talk to them on Twitter. But you don’t do the whole like, ‘oh if you subscribe to my channel I’ll subscribe to yours, too,’ thing because it’s bad and annoying and yeah.”
“Why is it bad?” she asked.
Good question. I had to write a post about it.